Is it allowed to borrow a well-known brand?

This summer, a new store called “Shein Club” opened its doors right in the center of Riga, offering clothing from the well-known retailer SHEIN. Although the opening took place quite recently, the store’s name has already sparked discussions about the legality of using such a brand. 

WALLESS Associate Partner Arina Stivriņa and Junior Lawyer Karīna Deksne shared their views with DELFI on whether it is permissible to use another party’s brand name in commercial activity, and how to do it legally. 

Read more in latvian here: https://bit.ly/3ZTZYyG