Hight season for eCommerce: while boosting sales, don’t forget the GDPR

Black Friday, Cyber Monday, and the upcoming holidays are vital events for eCommerce businesses. Especially today, when ecommerce sales are calculated to make up 21% of global retail sales – that’s a 50% increase on pre-pandemic levels.

Online retailers are among the major recipients of various personal data, which may include anything – from the shopper’s shoe size to personal payment data. The loyalty schemes that are designed to personalize a customer’s journey and ultimately boost sales, are also no exception. So GDPR fully applies to eCommerce companies and should be viewed as one of the key elements of eCommerce business.

With the busiest eCommerce season on the way, it’s crucial not only to provide the best shopping experience for your customers but also to ensure your e-Commerce platform is GDPR compliant.

WALLESS experts share their insights on how online retailers can organize their loyalty schemes and personalized offers in a way that complies with all the daunting requirements of the GDPR:

• Only those customers who gave explicit consent should be included in your loyalty schemes. Please note that consent cannot be obtained by accepting your T&Cs;
• Loyalty schemes provide a unique opportunity to build a profile of your customer’s likes and behaviors. This is achieved by using profiling. When doing so, ensure that the user data is correct. Inaccurate data can lead to irrelevant suggestions and the non-compliance with the GDPR;
• Always inform your customers about the processing of their personal data. Transparency in this respect is a vital criterion for a GDPR-compliant e-shop.

Following these tips will give you peace of mind about the GDPR, so you can focus on improving your sales.

Next week, WALLESS will share a brief reminder of the GDPR requirements for direct marketing. Stay tuned!

#GDPR #eCommerce #blackfriday