The line between a wellness recommendation and advertising – Erika Žigutė on LNK news
2026 03 18
When does a wellness recommendation become advertising? As wellness and longevity services grow in popularity, so does regulatory attention around how they’re promoted on social media. What looks like an influencer sharing a personal experience can, in certain situations, already qualify as advertising. And when it does, the responsibility can extend to the business behind the promotion too.
In LNK news, Erika Žigutė, Associate Partner at WALLESS, commented on where the boundaries currently lie (in Lithuanian): https://shorturl.at/1JRMr