PR Impact Awards 2025: is executive communication a luxury – or a necessity?
Leadership isn’t just about decisions. It’s about how you speak. At the PR Impact Awards 2025, WALLESS Lithuania Managing Partner Dovilė Burgienė joined Arvydas Avulis | Hanner and Gediminas Kvietkauskas | East West Agro in a discussion led by journalist Daiva Žeimytė-Bilienė.
Together, they explored a simple but important question: is executive communication a luxury – or a necessity? With over two decades of experience working alongside top executives, Dovilė brought a clear message: words matter. Not just in moments of crisis – but every day.
When leaders communicate with clarity and empathy, they don’t just inform. They build trust. Inside the company and out. Communication stops being a skill – and becomes the way leadership is experienced.