“Pay” or “Ok” – new Mwta subscription model

Facebook has chosen to introduce a “pay or ok” model, meaning that a subscription ensures an ad-free experience with a monetary cost. It is a reminder that our data is digital currency – each tap, scroll, and click shapes our behavior and is collected from Facebook’s billions of users. Even if you decide to subscribe, it does not guarantee that your data will not be collected and analyzed for other purposes.

Such a “pay for privacy” approach suggested by the social media behemoth faces scrutiny from data protection authorities and will be challenged in the near future.