Bond market practice: from structure to successful placement

Behind every successful bond issue lies a balance of investor expectations, a well-designed structure, and market conditions. These topics were unpacked during the dedicated event of WALLESS, Nasdaq and Evernord. There we followed the bond’s journey step by step – from the first idea to trading on the exchange floor.

Discussions touched on what investors look for when deciding to participate, how to shape the structure and navigate the issuance process, and what market listing really means in terms of requirements and benefits. Together we brought different perspectives to the table – investment, legal, and market infrastructure – creating a well-rounded view of how successful placement is achieved.